Noah Workshop recently launched a campaign for Oronine (娥羅納英), successfully reconnecting the brand with a new generation of young consumers. 

The Challenge 

While many young people knew Oronine through their parents, they saw it as an outdated product, not something for them. Our challenge, therefore, was to close this relevance gap without losing the brand’s trusted heritage.

The Creative Idea

To bridge this gap, we reframed Oronine’s versatility in the authentic language and context of youth. Built around the idea, 你的皮膚塗改帶 (Your Skin Correction Tape), the campaign positioned Oronine as a simple, practical solution for the everyday skin concerns they faced, as familiar and essential as the correction tape they used in school.

The Execution

To bring the idea to life authentically, we collaborated with content creators most loved by students and produced a series of candid street-interview videos. Through natural conversations about study stress, relationships, sports, and daily routines, skin issues surfaced organically. Oronine was then introduced as an on-the-spot solution, demonstrating its multi-functionality through real-use applications rather than scripted claims.

Why It Works

The campaign succeeds by transforming the brand’s functional truth into a relatable, lived experience for a new generation. Using trusted voices, authentic scenarios and social-native formats, we enable a legacy brand to connect meaningfully with a younger audience.