Noah Workshop helped TamJai SamGor extend the story of their mobile game, 三哥「覺醒！辣魂回憶」, by bringing its popular characters from screens into fans’ hands in the real world.

The Blind Box Series

We transformed the game’s characters into the collectible blind box series (三哥辛勢力盲盒系列). This gave fans a tangible, playable way to interact with the brand. The full set includes the six regular characters below, plus one hidden character!

• 腩肉巨妖
• 魚片頭目
• 土匪之翼
• 獨菇不敗
• 乍帝
• 凍檸茶小兵

Activation: The Smallest SamGor Store

To truly bring these characters to life, we created the world’s smallest SamGor store: a miniature pop-up store built exclusively for them. Located inside Sino Centre, Hong Kong’s hub for figure collectors, this tiny store sparked buzz among fans and the wider collector community.