The Bread Digital (TBD) launched a campaign for UA Finance, ‘Go Big, Go UA. The Largest in Hong Kong’ (有大搵大 唯有UA 全港最大), featuring brand ambassador Chrissie Chau (周秀娜).

Campaign Objective

To solidify UA Finance’s position as the leading money lender in Hong Kong, projecting an image of confidence, scale, and market dominance.

Key Messages

1. UA Finance is the largest and most reliable money lender for the people of Hong Kong.

2. To address the consumer need for instant service, we promoted WhatsApp as the key application channel, focusing on the service promise “專人在線，已讀必回” (Dedicated personnel are online, and read messages will always receive a reply).

Creative Execution – TVC

To visually symbolize UA Finance’s market leadership, we transformed brand ambassador Chrissie Chau (周秀娜) into a larger-than-life presence in the commercial. This creative directly embodies our core message that UA Finance is the biggest and most reliable choice.

Creative Execution – Bus Shelters

We installed an eye-catching, giant 3D “UA SUNBAY arm” on top of bus shelters in Causeway Bay and Tsim Sha Tsui. This striking visual symbolizes UA’s commitment to supporting the public and brings the brand’s slogan to life: 助你一臂,鬆一口氣 (Giving you a helping hand and peace of mind).

 Promotion Channels

• TV
• Online platforms
• Public housing TV
• MTR
• Bus shelters
• An outdoor activation at Island Beverley Shopping Centre with real time incentives