Authentic Tea House (淳茶舍) has launched a major product enhancement, featuring an advanced multi-brew technique and new flavours. Right Noise was honoured to help with the launch campaign, crafting a creative platform to build awareness and drive trial through extensive sampling activations.

The Creative Platform

We developed the “Sense of Tea” (茶感) concept to communicate the product’s layered flavours, authentic tea taste and premium sensory experience. We expressed this visually through the serene aesthetic of a Japanese garden, which symbolises tranquility, balance and mindfulness—a theme chosen for Hong Kong’s strong affinity with Japanese culture to ensure local resonance.

Thematic Video

Our thematic video brings this concept to life. Filmed at the historic Ninna-ji Temple in Kyoto, it features exquisite garden vistas. We collaborated with renowned movie art director Irving Cheung, who crafted traditional Japanese indoor sets, and acclaimed composer Yusuke Hatano, who created a powerful original score that perfectly enhances the essence of (茶感).

Creative OOH

We transformed Hong Kong’s premier media location, Island Beverly, into a grand Japanese tea house. The top panel features an elegant Japanese rooftop design, complemented by a thematic video on the main screen below. This created a captivating experience for the area’s high foot traffic.

Mass Sampling 

In order to attract new customers, we conducted a large-scale tea sampling event across 25 MTR stations, driving trial among new drinkers. By distributing 50,000 bottles directly to commuters, we provided a refreshing, on-the-go brand experience for the working population.

Experiential Sampling

We launched the Tea Sensation Challenge (茶感試挑戰), a city-wide blind taste test that engaged tea enthusiasts. Participants competed to identify the upgraded tea flavour, with the top five showcasing their skills in the Finale Event where one was crowned Tea Sensation Kin (茶感王) and won a year’s supply of tea. This drove engagement and reinforced the brand’s premium positioning.

Finale Event

The campaign ended with a week-long Tea Sensation Ultimate Challenge (茶感試終極戰) at Ocean Terminal. Daily winners received autographed (茶感盒) from Raymond Lam (林峯). Four interactive zones—a Hall, Stall, Garden, and Vending Machine—showcased the tea varieties and extraction process, offering samples to deepen engagement. This blend of culture, interactivity, and celebrity appeal boosted brand visibility and connection.

Scope of Work

• Thematic video
• KVs 
• OOH
• Mass Sampling at 25 MTR stations
• Blind Taste Test 茶感試挑戰
• Finale event at Ocean Terminal
• Design of Seeding Kit 茶感盒