Innermost Mobile has helped Hong Kong Metropolitan University to craft its 35th anniversary ad campaign “Me&U Beyond Limits” (都會與我 無限可能).

The Theme

Inspired by the movie “STAND BY ME,” where Doraemon helps Nobita (大雄) fulfil his lifelong wish, the campaign was built around the theme of “Together, we go beyond our future selves”. The concept showcased how HKMU fulfils the dreams of its students by helping them to go beyond their limits today.

The Student Stories

The campaign highlighted that at HKMU, dreams are not mere fantasies; they are accompanied by practical steps towards realisation. Each student featured in the campaign demonstrated the power of discovering their own potential, surpassing their perceived limits, and continuously evolving to become the best version of themselves.

The individual stories of HKMU students:

• A physiotherapy student – Go beyond limits through athletics training
• A nursing student – Go beyond limits through embracing a wide range of interests
• Another nursing student – Go beyond limits through service learning and fitness training

These stories highlighted the resilience, determination, and boundless spirit of HKMU students, capturing their transformative journeys at HKMU.

Scope of Work

• A brand video 
• A series of social media videos titled “HKMU’s 35th Anniversary | Me&U Beyond Limits”