The Bread Digital is grateful to have partnered with 3HK on the 世界PLAN (World Plan) launch campaign.

Proposition

While travel is now a part of everyday life for Hong Kongers, the brand-new 世界PLAN (World Plan) delivers seamless data coverage in Hong Kong and across 220+ destinations – no SIM swap at customs.

The Launch Video 

The 30-second video transforms a universal traveller pain point into a relatable story—using local use cases to show how seamless data connectivity should simply work. 

The Problem:
你個plan過唔到關呀? 

(Your data plan doesn’t cross borders?)

The Solution:
3香港，點止香港

全新「世界PLAN」

一個月費，數據由香港用到全世界超過220個地方

(3HK– Beyond Hong Kong. With the brand new World Plan, one monthly fee lets you enjoy data from Hong Kong to 220+ world destinations.)

Relatable Moments:
Scenarios every Hong Kong traveller recognizes:

北上用 

日韓追星 

歐美公幹

(Whether you’re heading to Mainland China, chasing K-pop stars in Korea/Japan, or on business trips to Europe/US, your connectivity follows.) 

Closing Message:
世界 1 PLAN 化

好在有3

(The video concludes with “One Plan One World” 世界 1 PLAN 化 —offering seamless cross-border data connectivity through a single plan, powered by 3HK’s brand proposition, 好在有3)

Scope of Work

• Product name 世界PLAN (World Plan)
• Brand proposition 好在有3 (3 for You)
• Video
• KV
• OOH
• Social