DSE result release day is an important day for many students in Hong Kong. The Right Side, a creative agency under The Bees, is very pleased to have collaborated with 7-Eleven for the third time on a goodwill campaign for DSE students. 

The Campaign Theme

This campaign was themed “7-11 HUG”, encouraging students to hug each other to convey the comforting message of “Don’t worry, I’m here” (放心，我在). In this goodwill campaign, 7-Eleven was offering free fishballs and siu mai as warm and heartfelt support to DSE students.

7月17日，是DSE放榜的大日子。
對於身邊備受壓力的朋友，
相伴、擁抱，就是最溫暖的支持。
陪伴在側，無需多言；
兩個人，吃一串魚蛋燒賣；
拍拍膊頭，抱一抱，就夠了。
平日，不習慣擁抱的你，
今日，不如透過電話，隔Mon擁抱，
以確切的行動，告訴對方：
「放心，我在。」

The Video

A total of 14 local popular illustrators kindly joined us to support DSE students by contributing hugging illustrations in their unique artistic styles. These beautiful illustrations are being featured in a heartwarming ”7-11 HUG” video, cheering on the students with sincere encouragement.