Noah Workshop supported 7-Eleven to launch a Slurpee (思樂冰) social campaign, transforming “cold” into a multisensory idea:「思樂冰鈴嘭冷」. 

The Idea: From Product Truth to Sensory Experience 

⁠By amplifying the iconic cues of Slurpee, the clink, the pop and the instant freeze,we translated “cold” into an expressive, playful experience that audiences could instantly feel.

The Execution: Let Real People Do the Talking

We let real people, moments, and instincts tell the story. Across several Instagram Reels, we captured Slurpee in everyday summer scenarios, each revealing a distinct human reason why it hits hardest in the heat. This authentic approach transformed a simple product truth into a memorable, sensory-led social campaign.

(Videos directed and created by Bakery)