The 7CAFÉ 「啡WE CARE地球」(Coffee that Cares) campaign invited customers to enjoy a flavourful sip of coffee, offering them a Very Good Morning and contributing to a brighter, better Earth. 

What Makes 7CAFÉ Coffee Special?

• Experience the delightful taste, especially with the popular Pistachio Flavoured Cereal Oat Milk Coffee (開心果味穀物燕麥奶咖啡), a must-try for pistachio fans.
• Made with 100% Rainforest Alliance certified Arabica beans.
• The paper cups and lids are made from environmentally friendly materials.

A Collaborative Journey

The Right Side served as the creative agency for this campaign. The tagline「啡WE CARE地球」was an evolution of a previous tagline,「啡 we good」, which we had developed for the launch of 7CAFÉ coffee years ago. We are grateful for the client’s trust and the opportunity to have worked on the coffee campaign once again.