This is SO DON’T BORE’s campaign for BOC Credit Cards (中銀信用卡), showcasing amazing rewards for both local and overseas spending.

The Campaign

The Amazing Local Rewards (狂賞派) initiative highlights exceptionally generous cash rebates during public holidays (紅日). The Amazing Global Rewards (狂賞飛) program offers attractive cash rebates for overseas spending.

The Thematic Video

The campaign video stars singer MC Cheung (張天賦) as the spokesperson.

Kicking off with a holiday preview (紅日預告), MC’s CG character, Mr. Rewards (狂賞先生), predicts a year full of rewards during the thrilling holidays, revving up Hong Kong locals for days brimming with rewards.

It also promotes overseas perks through a simulated global weather forecast (世界預測) for popular travel destinations, seamlessly connecting to “Amazing Global Rewards”.

Creative Highlight

We introduced MC’s animated buddy, Mr. Rewards (狂賞先生), to add flexibility beyond traditional spokesperson roles. With detailed attention to his features, style, and wardrobe textures, we brought him to life through a blend of creative sparks.