SO DON’T BORE is proud to have partnered once again with Bank of China (Hong Kong) to launch the Amazing Rewards (狂賞派 and 狂賞飛) campaign for the second year. Featuring the returning ambassador MC張天賦, the campaign solidifies BOC Credit Cards as the ultimate key to unlocking generous cash rebates. 

Idea & Concept

In this year’s campaign, MC張天賦 has been promoted to the 狂賞賞門人. He acts as the host, physically opens doors and portals 狂賞大門 to a world of benefits. This creative metaphor highlights the excitement of “unlocking” rewards during holidays and on overseas spending.

Creative Execution

The narrative unfolds across two thematic videos produced with stunning, full CG environments to capture a sense of “larger-than-life” excitement. As the host, MC Cheung commands the screen as he opens literal portals, bridging the gap between everyday life and a realm of rewards.

Scope of Work

• Thematic TVCs / Videos
• Key Visuals
• OOH Ads
• In-store POSM
• Digital