This campaign is the first collaboration between Centaline Property (中原地產) and NoTwo for the branding campaign 陪你選宅·寓見未來, featuring a compelling 60-second TVC.

The Objective

Our goal is to position Centaline Property as an empathetic and forward-thinking brand that connects with a modern audience seeking to align their lifestyle with their property choices.

The Concept

For many generations, property ownership has been viewed as a cornerstone of financial stability and a reflection of societal expectations. This campaign invites you to adopt a fresh perspective on property ownership. It’s not solely about meeting those expectations; it’s about personal fulfillment. Reconsider what you truly want in a property—a space where you can truly live your way, a place that feels like home.

Messaging

The messages resonated with our audience in the TVC:

為子女用心挑選具優質升學配套及屋苑環境的父母
搵樓最緊要主子住得舒服的貓奴
享受日日被一屋珍藏包圍的收藏家

Scope of Work

• 60-sec TVC
• Key Visual
• OOH