SO DON’T BORE created an ad campaign for CreFIT 維信, a brand that focuses on promoting the concept of “Credit Fitness”. This campaign features CreFIT’s newly launched Cash Loan product (現金貸) and the brand’s adorable mascots, Capi and Moni. This marks our second collaboration with CreFIT, following the successful launch of 卡卡貸 in the previous year. 

The Creative Solution: Dramatizing the Incognito Advantage

Traditional lenders perform hard credit checks, a process that damages applicants’ scores and limits their options. CreFIT disrupts this model with a unique application process that enables customers to obtain a preliminary quote without impacting their credit score, empowering them to compare options risk-free. We branded this feature “Incognito Mode Quotation” (無痕式貸款報價).

To dramatize this advantage, we employ a dual-style narrative in the TVC. It begins with a nostalgic 2D hand-drawn sequence representing traditional lending practices, then transitions to a vibrant 3D animated segment that showcases CreFIT’s modern solution. This dynamic contrast highlights the brand’s innovation and effectively engages viewers.

The film takes viewers on a captivating journey with CreFit’s brand ambassadors, Capi and Moni, highlighting the key benefits of the loan product and differentiating CreFIT as an innovative, customer-centric finance brand.

Promotion Channels

The campaign extended beyond traditional TV advertising, reaching audiences through online and Out-of-Home (OOH) channels, with prominent displays at Causeway Bay & Diamond Hill MTR stations, as well as on bus bodies across the city.

Scope of Work

• TVC / Video
• KV
• OOH
• Online