The Canopy has supported DARLIE in curating the campaign 再生亮白不傷牙 (Regenerative Whitening – Shine without Damage), to launch their new product 全亮白琺瑯補白牙膏 (All Shiny White Enamel Repair & Whitening Toothpaste).

The Challenge

The campaign is about more than just a new product launch. It also has to strengthen DARLIE’s whitening and oral‑health credentials, while building on its established position as a familiar everyday toothpaste.

The Idea

Instead of talking through the science, we anchor the campaign in a clear promise for beauty‑conscious consumers: whitening and repair can exist at the same time. Under the platform 再生亮白不傷牙 (Regenerative Whitening – Shine without Damage), we tackle the concern of enamel damage from whitening head‑on and position MicroHAP+ technology as the real answer, blending oral‑care authority with the allure of a beauty ad.

Scope of Work

• TVC
• KV / OOH
• Social Content
• Promotion Site Design