This is more than just an advertising campaign; it is a brand initiative dedicated to “fulfilling dreams”.

Kids & Dogs is honoured to be invited once again by Potassium to collaborate on a series of video advertisements for DBS Treasures. Throughout the creative process, we challenged ourselves with a single question: In an era of information overload, how do we create brand content that is “sophisticated” yet “deeply resonant”? The answer was found within the voices of the netizens. 

Strategic Insight

Through social listening, we identified the authentic desires emerging from social platforms. We discovered that the netizens holds a profound emotional connection to the “legendary trio” of Louis Koo (古天樂), Jessica Hsuan (宣萱) and Raymond Lam (林峯), with many even yearning to see them portray a high-tension, spy-thriller dynamic as worthy rivals. We transformed this anticipation into our creative spark, fulfilling the audience’s dream while deepening public affinity and trust for the brand.

Brand Assets

The three spokespersons of DBS are arguably the most talked-about star combination in recent times. Beyond a standard celebrity endorsement, we tailored their roles to leverage their legendary chemistry. Their performance vividly showcases the stature of DBS Treasures, where intelligent technology (智能科技) and human wisdom (人性智慧) fuse seamlessly in wealth management.

Creative Execution

Across the 30-second teaser and the 2-minute master video, we infused the narrative with lighthearted humour and human warmth. Set against a global backdrop of “tactical wit” and “confrontation”, we delivered the message of how DBS Treasures enriches the lives of its clients in a manner that is highly approachable yet undeniably sophisticated.

Scope of Work

• Teaser Video
• Master Video