This was a campaign solely on Threads, celebrating the return of McDonald’s Shogun Burger on Deliveroo, created in collaboration between Noah Workshop and NoTwo HK.

We built the theme around romance for the Shogun Burger (將軍漢堡) and Shogun Burger with Egg (玉子將軍漢堡) to promote the Combo for 2 on Deliveroo.

A Threads-Exclusive Strategy

We ran the entire campaign on Threads to leverage Deliveroo’s 小編 strong connection with their fans on the platform. In the campaign, 小編 playfully searched for someone to share the Combo for 2 by posting half a heart and tagging an ideal partner.  See the post here:

” 袋鼠都係人……人寂寞就會幻想……A0咗29年……你估我唔想餐餐有人陪撐枱腳咩？😔我唔貪心㗎，好似下面是但一個咁就心足👉🏻👈🏻 “

” 好似 tyson yoshi 咁帶我瞬間看南半球 “

” 好似 whoisyanting 咁每晚講經氹我瞓 “

” 好似 Stanleysc_ 咁狠狠地操練我 “

” 好似 germancheung 咁同我瘋狂肢體碰撞 例如拖手 “

” 好似 hinscheung 咁勤力開工可以養埋我 “

” 小鼠以半個心心請在場各人見證 “

” 誠心向宇宙下訂單……希望會傳來好消息 “

The Celebrity Surprise: Tyson Yoshi

We collaborated with Tyson Yoshi for a surprise reel. This subtly conveyed the core message that you can enjoy a Combo for 2 together through Deliveroo!

What Made It Work?

• We used a popular celebrity (Tyson Yoshi) but kept the execution fast and efficient.
• We produced a not-so-traditional but authentic reel that penetrated a broad audience.
• Using an audience-first approach, we hooked the audience with a relatable story before subtly introducing the product.
• The campaign broke traditional norms by moving away from standard posts to something more playful and engaging. It’s a challenge to explain the job scope to the celebrities and let them understand how the new concept worked.

This campaign proved how creativity and authenticity can make even the simplest ideas shine.