Narrow Door launched a social campaign PANDADEAL (慳少少？不如醒少少！) for foodpanda. The campaign targeted the mass public, with a particular focus on the value-conscious and frequent online food orderers.

Objectives

• To boost awareness of foodpanda’s PANDADEAL offer to drive acquisition and engagement. 
• To educate users on how to unlock maximum discounts, which fosters loyalty and, in turn, enhances customer lifetime value.

Strategies

We implemented data-driven targeting to deliver personalized, timely promotions based on user behavior and interests. To maximize reach, we partnered with Hong Kong born Korean influencer “HeiriJun” and “The Phantom of The Negative 2” to engage distinct audience segments with tailored messaging.

Medium of Promotion

The campaign ran across digital channels, including foodpanda’s app, website, social media, and targeted ads on Google and affiliate networks, to maximize visibility among tech-savvy consumers.