Durian supported GLAD (佳能) in launching the 溏鮮風暴 campaign by creating a viral “41st finale” for the classic TV drama 溏心風暴, tapping into powerful nostalgia to make the product a talking point in the Hong Kong market.

The Challenge

佳能保鮮魔術貼 (GLAD Press’N Seal), with its groundbreaking 一按貼合 technology that delivers 超密封鎖鮮 performance, is a proven success overseas. Despite having entered the Hong Kong market years ago, it remained undiscovered by many, while some Hongkongers still purchase it from abroad.

The Solution

Our strategy was to make the product culturally relevant with a localized, viral campaign. We tapped into the Mid-Autumn season and the nostalgia for the classic TV drama 溏心風暴 on Threads by creating a “41st finale”.  This new chapter reunited two beloved characters, 鍾笑荷 and 鍾笑莎, brought to life by:

• 李司棋 (Louise Lee) —The drama’s lead actress, a passionate home cook and genuine GLAD user who has organically featured the product in her content.
• 關門 (Kwanmoon) —A sought-after creator known for his spot-on 溏心風暴 parodies, bringing authentic humor and massive reach.

The story lands our core message: With 佳能保鮮魔術貼, even overnight leftovers taste just as fresh (用佳能保鮮魔術貼包住，隔夜餸留到聽日都係咁 Fresh).

Initial Results from the Reel

Tapping into collective memory for 溏心風暴, our “fresh vs. classic” creative generated significant buzz. The Reel achieved over 1.3M views, nearly 30K likes, and 20K shares in just four days.

The playful story drew comments from numerous celebrities and KOLs, while many viewers asked about product details, sparking direct customer engagement.

The Reel’s appeal extended beyond Hong Kong and was organically shared on Xiaohongshu the night it launched.

Sustaining the Momentum

The Reel’s closing segment, highlighting key features and usage tips, was looped on in-store POP screens to engage shoppers.

We partnered with three creators to produce educational content, each spotlighting a core product feature:

• 淨味 by B for Bento | Lazy Cooking 
• 分裝 by Chef George Kwok
• 醃肉 by Kiu Lee