The Bread Digital (TBD) is honoured to have supported Hang Seng Bank’s GOLD campaign. Our role moved beyond the traditional agency model, spanning from advertising to branch design and production for a limited-time “Golden” Branch (「黃金」分行).

The Idea

To promote the bank’s comprehensive gold investment and trading services, Gold Master, we transformed its Tsim Sha Tsui branch into a limited-time “Golden” branch (「黃金」分行). Running from Golden Week until 31 October 2025, the entire space was adorned in gold. The branch featured multiple gold-themed attractions, from the storefront and in-store staircase to an interactive game booth and a 3D photo zone, inviting visitors to explore and capture stunning photos.

The Branch Transformation 「黃金」分行

We created a series of captivating and immersive experiences, transforming the concept of gold from a mere investment into a tangible atmosphere.

• Gold-Themed Branch Wrapping: Meticulously crafted gold details enveloped the branch’s exterior, immersing visitors in the theme from the moment they arrived.
• 3D Video on E-Billboard: The video served as a gateway to gold investment. Its visuals seamlessly transitioned into a showcase of the bank’s gold investment products, highlighting the ease of trading on their mobile app.
• Interior Transformation: Once inside, every surface, from the staircase to the walls, was themed in gold, creating a cohesive and impactful brand environment.
• Interactive Game Booth: The Gold Bar Challenge (智取金磚大挑戰) invited visitors to test their skills for a chance to win vouchers, adding a layer of fun to the investment journey.
• Naked Eye 3D Corner: The 3D Corner (重金3D打卡位) featured gold coins that seemed to pop out of the wall, creating the perfect photo opportunity to encourage social media sharing and amplify the campaign’s reach.

Scope of Work

• Branch Revamp & Production
• 3D Video
• KV