Hang Seng Commercial Banking launched the SME Knowledge Hub (中小企同行智庫), connecting experts across industries to empower SMEs. The Bread Digital is proud to have served as Hang Seng’s creative partner for this initiative.

Proposition

Hang Seng Commercial Banking understands that SMEs face endless challenges every day—having a trustworthy partner makes all the difference! Beyond continuously enhancing financial solutions for SMEs, Hang Seng goes the extra mile by launching the SME Knowledge Hub (中小企同行智庫) – bringing together cross-industry experts to Power Up SME business growth.

The SME Knowledge Hub sustains the bank’s established platform of “Sharing Journeys, Sharing Successes” (同商同行，同恒同生).

Launch of the SME Knowledge Hub 

We’re honoured our CEO, KK Tsang, was one of two featured experts for the launch:

Marketing Expert

KK Tsang, Founder and CEO of The Bees:
“Want your business to stand out? It all starts with your brand.​
A brand is like a person — it needs personality and character!”

Logistics Expert

Chilam Lam, Founder and CEO of Spaceship:
“After securing orders, streamlining the shipping process is key!​​
Automate the workflow, end-to-end!​”

Expert-led seminars and updates featuring thought leaders were also launched to help SMEs thrive. 

LinkedIn Video

Targeting business audiences, this 2-minute LinkedIn video demonstrates how Hang Seng Bank empowers SMEs to drive transformation and growth. Key highlights include:

• SME Knowledge Hub (中小企同行智庫) with insights from industry experts
• Tailored financial solutions, such as:
• Commercial Multi-Currency Debit Mastercard (商務多貨幣Mastercard扣賬卡) – helps SMEs save costs and earn from spendings
• Transact Pass (恒生交易全月通) – streamlines business operations

Scope of Work

• KV
• Online ads
• OOH
• LinkedIn video