HONOR
世一輕薄·唯一旗艦



「很久不見,程律師」Linda Chung (鍾嘉欣) steps into a courtroom and greets Raymond Lam (林峯) as “Lawyer Ching” (程律師) – a familiar scene from the legacy drama “Heart of Greed” (溏心風暴), now reimagined as the teaser for HONOR’s new campaign. See how creative agency Narrow Door gave this nostalgic moment a fresh twist, offering fans a beloved callback while showcasing HONOR’s new Magic V5 foldable phone.
The Idea
We aimed to debunk misconceptions about foldable smartphones, focusing on critiques of their vulnerability, bulkiness, and battery life. The perfect stage for this was a courtroom, where HONOR could present a compelling case backed by the clear evidence of the Magic V5’s advanced features.
The Story: A Courtroom Drama
Raymond (林峯) and Linda (鍾嘉欣) reunite as rival lawyers in a trial pitting HONOR’s new foldable Magic V5 against traditional bar phones (直板手機). Linda represents traditional smartphones and challenges Raymond with claims that foldable phones are fragile and inefficient.
Raymond counters with courtroom evidence, showcasing the Magic V5’s cutting-edge features (thinnest, long battery life, remarkable durability, and AI-powered triple split screen feature for multitasking).
The verdict: The judge is so convinced by Raymond’s case that he switches to the Magic V5.
The Execution: Bite-sized Drama
- ️A teaser video reignited nostalgia with Raymond and Linda’s courtroom reunion, hooking audiences for the full campaign.
- Three 15s cutdowns spotlighted the Magic V5’s key USPs.
- A 30s TVC with USPs was edited in trailer format for terrestrial TV to drive brand awareness.
- The full 2’47” version delivered the complete storytelling experience and was housed on the client’s own social media platforms.
Scope of Work
- TVC / Videos
- KV
- OOH