Narrow Door helped HONOR launch a campaign with a mind-blowing PR stunt that played on Sandra Ng’s (吳君如) movie, Love Lies (我談的那場戀愛). With the market-first deepfake detection technology (AI防詐換臉識別功能) of the HONOR Magic7 Pro, the original story is rewritten.

The Objectives

Position HONOR as an innovative leader in online safety. More than just a smartphone brand, it serves as a guardian of digital interactions, protecting users against scams. Leverage deepfake video calls as a hot topic to generate significant market buzz.

The Campaign

The campaign included a PR stunt followed by a main video highlighting the pressing issue of deepfake technology. To capture audience attention, Narrow Door combined storytelling with a timely theme that resonated deeply.

The PR Stunt

The stunt began with DJ Sammy Leung (森美) receiving a seemingly authentic deepfake call from Sandra Ng (吳君如), who claimed she was in trouble and needed his help. Their entertaining interaction not only showcased Sammy’s comedic responses but also set the stage for the reveal of HONOR Magic7 Pro’s groundbreaking AI deepfake detection technology. 

The stunt garnered an impressive 121 media pickups at no cost, reflecting an estimated media value of over HK$3.3 million and propelling it to viral status across platforms. It became the talk of the town, igniting widespread conversations about digital safety and deepfake technology.

The Main Video

The video spotlighted the HONOR Magic7 Pro’s capabilities. The story creatively reimagines a popular movie, Love Lies (我談的那場戀愛), starring Sandra Ng (吳君如), in which she falls victim to an internet scam and loses a significant amount of money. In a twist, the HONOR Magic7 Pro rewrites the narrative, demonstrating how the smartphone’s AI technology can transform daily lives and empower users to take control of their stories.

 Promotion Channels

• TV commercials, trams, buses, social media, and digital marketing

• A launch event featuring a real-time deepfake booth that provided the audience with a firsthand experience