Narrow Door once again supported HONOR to launch a campaign for its top-of-the-line Magic8 Pro, featuring Nicholas Tse (謝霆鋒). The work aims to establish the phone as the undisputed leader in night photography through Hong Kong-exclusive content.

Campaign Theme

視夜新視野 (Elevate Your Sight)

Target Audience

Mobile photography enthusiasts and tech-savvy young professionals seeking cutting-edge imaging products

The Story of the Launch Video

The video features Nicholas Tse as a master photographer and curator of the night’s beauty. Armed with an HONOR Magic8 Pro, he roams the city after dark, mining its lights and shadows for photographic inspiration. The result is a different kind of Hong Kong noir—one that reveals the city in all its moody glamour. 

The luminous imagery, combined with Nicholas’ star power, lights up the night.

Activation

“MAGIC in the Dark,” a public photo contest with Nicholas as the official judge, invited night photography enthusiasts to showcase their skills.

 Scope of Work

• TVC / Video
• Celebrity Line-up
• Key Visual
• OOH
• Social & Digital
• Activation
• In-store POSM