Narrow Door is excited to have once again partnered with HONOR on its 400 Series launch campaign.

The Idea

“Capturing the True Beauty of Humans” is at the heart of the HONOR 400 Series, with its brand-new AI portrait camera lens. In this launch campaign, we aimed to celebrate more than just visual beauty—we wanted to honor the creators behind it. 

The campaign featured four beauty makers:

• Robin Lee, the Best New Director at the Hong Kong Film Awards 2025 (金像獎導演), who beautifully portrays both Hong Kong’s stunning landscapes and the resilience of its runners in his movie 香港四徑大步走
• Hui Ka Hung, a master craftsman of traditional lion heads (獅藝紮作匠人)
• JENN Cheung, a skilled tattoo stylist (肌刺手藝紋身師)
• Lam Kwok Shing, the third-generation photographer of Sammy Photo Studio, known for capturing timeless portraits on film (善美影樓攝影師)

The Thematic Video

Being recognized as an explorer, Tony Hung (洪永城) leads the narrative by guiding audiences through various city spots using the HONOR 400 smartphone as the creators embark on a journey of beauty discovery. While these creators immerse themselves in their unique processes of beauty-making, sharing their personal definitions of true beauty, we focus on capturing their devotion and passion to highlight the essence of the product: revealing the remarkable stories behind every individual beauty maker.

The video also showcases groundbreaking AI-powered camera features and editing tools, demonstrating how the HONOR 400 perfects beauty finishes—elevating the art of capturing moments to a new level.

The Activation

An on-ground experience zone was curated at The One Tsim Sha Tsui, where visitors could capture moments with loved ones in the HONOR Life Four Cuts booth (人生四格) and explore the gallery of our featured beauty makers.

Scope of Work

• Online video
• KV 
• Out-of-home (OOH) advertising
• Social Content
• On-ground activation