CAOCAO whipped up a new campaign for HONOR, featuring a dynamic 1’30” action video that highlights the features of the newly launched HONOR X9c. 

Why Action?

An action video was produced to perfectly illustrate the product’s key features, seamlessly integrating kung fu elements to emphasize its sturdiness. The cinematic effects of the video not only capture attention but also vividly showcase how the phone is designed to excel in extreme conditions, highlighting its durability, drop resistance, and heat and water resistance.

The Creative Concept

To illustrate the toughness of the X9c, we conducted an Xtreme Challenge that included three torture tests:

• Testing its durability with nunchaku 雙節棍
• Kicking it from a height to prove its drop resistance
• Submerging it in hot water to assess its water and heat resistance

A tagline 防爆宗師 功夫對決 was crafted to convey the X9c’s resilience and ability to endure extreme challenges, comparing it to a kung fu master who can withstand any adversity.

The Campaign

The kung fu elements of the action video came to life at the launch event and activation activities, demonstrating the phone’s performance under harsh conditions right in front of the audience.

Scope of Work

• Strategic planning
• Video
• Social campaign development
• Event and activation idea development