Durian collaborated with Keeta to create a campaign that captured the essential vibe of food delivery, built on a fresh creative platform and strategy.

The Creative Platform

The campaign was built on a simple truth: in food delivery, everyone craves speed and variety. This insight led us to develop the platform “送得快 多嘢嗌” (Fast to You, More to Choose), an idea crafted to resonate with the vibrant tastes and experiences of the Hong Kong community.

The Creative Strategy: Be Authentic and Relevant to Hongkongers

Our strategy was to root the campaign in genuine, everyday local moments. To achieve this, we created five key visuals, each highlighting a specific occasion, from dining alone and family meals to friends’ parties and teams working late, showcasing the diverse flavours brought by Keeta.

To make the brand instantly relatable, we infused popular Hong Kong slang into the messaging:

我何止食好西 ，仲食好韓好日好中好泰……

一個人的浪漫：刺身壽司飯。

邊個話我哋「無飯家庭」？嗌咪有囉。

人大咗，發現老Best 唔使多：嘢食先要！

OT捱夜啫，唔使捱餓嘅。

In a fresh take on traditional advertising, we featured talents without showing their faces. This deliberate choice emphasized that these dining experiences are universal, inviting the audience to imagine themselves enjoying a variety of cuisines with Keeta.

Scope of Work

• Creative platform development
• KVs (for OOH and online banners)
• 30-second online video