NoTwo is proud to have supported Keeta in launching a new branding campaign, featuring its newly appointed brand ambassadors: Hong Kong singer Edan Lui (呂爵安) and fencer Ryan Choi (蔡俊彥).

The Big Idea

The campaign tagline, 啱Kee 啱你多啲 (Right flavour, more favours), plays on the Cantonese phrase 啱 Key, which means being on the same wavelength, a perfect fit for Keeta’s brand promise of creating a “new taste dimension” (外賣新嚐態) in food delivery.

More than just a meal delivery service, the campaign positions Keeta as an intuitive companion that understands its users’ lifestyle needs, offering not only meals but also exclusive experiences like football match access and concert ticket giveaways. 

Edan Lui and Ryan Choi were chosen because they were university roommates; their genuine friendship embodies “knowing each other best”, reflecting how Keeta understands its users.

In addition to a TVC and OOH, we also produced a few social videos featuring Lui and Choi as roommates comically arguing over what to eat.

The Activation Idea

To further turn up the excitement and leverage the popularity of the duo, we proposed a dynamic activation: Keeta x Cantomania Kantopop Edan X Ryan 派對

Our concept was to fuse music with dining. By teaming up with the ambassadors and the DJ team Cantomania to create a party that fully embraced the “啱Kee” vibe, engaging customers in a memorable and culturally resonant way.

Scope of Work

• Video
• KV / OOH
• Digital
• Social Content
• Souvenir Design
• Activation Idea (Kantopop)