Noah Workshop curated a special Mannings’ 12% Off Promotion, 萬寧88折, in June. See how we made it different. 

The Challenge

Mannings’ 12% Off Day happens every month. How can we make a one-day promotion feel like an occasion people look forward to?

Our Solution – The Idea

Instead of talking about discounts, we looked at what people were already celebrating. For June, the answer was obvious: Dragon Boat Festival. That led to a simple thought:

6月除咗端午節，仲有…萬寧88折。

We turned the promotion into a festive moment, with a dragon boat loaded not with paddlers, but with Mannings offers and products racing across every touchpoint.

Our Solution – The Execution

A simple key visual and short film were created and launched on the day itself, while in-store POSM extended the festive atmosphere into the retail experience.

The idea extended into social content, where Dragon Boat Festival traditions were reimagined through products and offers. Rice dumplings even became curated product bundles, giving the promotion a playful and culturally relevant twist while keeping the products at the centre of the story.

有咩糭食咗唔怕肥？

• 去水「糉」(for 袪濕 products)
• 去紅「糭」(for 痘痘貼/抗紅 products)
• 肌肉消「糉」(for 肌肉止痛 products)

A reminder that sometimes the best way to make a promotion feel bigger is not to shout louder. It’s to give people a reason to celebrate it.

Scope of Work

• TVC
• Key Visual
• POSM
• Social Content
• Digital