How do you unite five brand mascots in one high-energy scene, and still make it look effortlessly fun and polished? That was the challenge THISTHISTHIS took on for MoneyBack’s (易賞錢) latest collaborative promotion.

The Challenge

The brief: To bring five different brand mascots together in a lively promotion video, all appearing seamlessly in the same space, with consistent quality and strong visual impact. 

Our answer: A full AI-Integrated production strategy designed to deliver creative excellence while meeting a tight timeline.

Our Solution

As a pioneering AI-integrated studio, THISTHISTHIS handled the entire project through a carefully planned AI-powered workflow. 

Pre-production: Since the client requested 3D versions of all five mascots, we began by establishing precise 3D styling and appearance guidelines for each character, laying a solid foundation for the entire video. Once the styles were approved, we moved into content generation.

Storyboard-driven content generation: Every shot was supported by detailed storyboards, with every detail reviewed and confirmed with the client before any footage was generated. During generation, some characters showed minor deviations in finer details, but these were quickly corrected with targeted human intervention. Thanks to AI, manual retouching time was dramatically reduced, allowing the team to focus far more on creative direction, story development, and storyboard refinement.

Final polish: After all clips were generated, we moved into editing, motion effects and post-production polish. 

The result is a cohesive, vibrant promotion video that successfully brings all five mascots together in a fun and engaging way. 

Scope of Work

Full AI-Integrated Promotion Video Production, including 

• 3D mascot adaptation
• AI generation
• Retouching
• Post-production