Mox Bank officially launched 補糧局 (The Bureau of Salary Growth), appointing 豪哥 (SoHo) as its Secretary – a campaign targeting hard-working individuals who want more out of their paychecks. BYFA was the creative force behind this buzzworthy initiative. 

Spark Buzz

豪哥 (SoHo), a beloved figure from the popular YouTube channel 試當真 (Trial and Error), served as Secretary of the Bureau of Salary Growth (補糧局局長).  His relatable persona resonates with everyday workers, making him the ideal ambassador to showcase how Mox’s deposit products (especially FlexiBoost) accelerate salary growth.

By capitalizing on the trending discussions about Trial and Error’s future, the campaign gained organic press coverage and social buzz.

Multiply Reach

Our integrated digital campaign across YouTube, social media, and online ads ensures sharp and visible messaging. We facilitate effortless understanding of Mox’s income-enhancing benefits through relatable scenarios, simple calls-to-action, and clear product explanations. Meanwhile, emotional connection and trust are built with short films and behind-the-scenes content featuring SoHo’s authentic personality.

Boost Engagement

SoHo hit the streets (落區派糧) during 11-15 Aug 2025 to personally hand out Pay Boosts—turning digital buzz into real-world excitement.

Scope of Work

• Key Visual
• Video
• Shop Collaborations
• On-ground Activation「Mox補糧局 落區派糧」