Narrow Door once again partnered with MSD to bring the event, 想和你遠離HPV相關疾病 School Tour, to university campuses. Done in collaboration with Gen Z social platform Sswagger, the activation tapped into the influence of Yan Ting (周殷廷), Moon and Freeeboyzzzz, framing health protection as a “Green Flag” in modern relationships.

Name of the Campaign

想和你遠離HPV相關疾病 School Tour  

Aims of the Campaign

1. To dismantle stigma and misinformation around HPV by integrating clinical education into vibrant university life.

2. To drive a “Call to Action” for students to take the HPV vaccination.

Target Audience

University students, a demographic that values authenticity, music, and peer-approved trends, with a focus on female students as the beneficiaries of the government’s time-limited free HPV vaccination programme.

Marketing Strategy One: On-Campus Live Activation

This strategy focused on physical presence and high-impact engagement at three major universities, leveraging Yan Ting (周殷廷), the spokesperson of the government’s HPV vaccination programme, as a trusted anchor to turn clinical awareness into a campus event.

• Live Performance & Engagement: Yan Ting served as the “hook” to draw student crowds, leading the school tour with live singing performances and interactive Q&A sessions between nurses and students.
• Expert Integration (Nurse’s Sharing): Professional nurses were on-site to deliver credible HPV health education.

Marketing Strategy Two: KOL Collaboration

This strategy leveraged Moon and Freeeboyzzzz to translate HPV medical facts into viral, digestible social media content, reaching a wider student audience online. Their peer-to-peer advocacy framed HPV prevention as a “smart” and “responsible” lifestyle choice for Gen Z, moving away from top-down corporate messaging.

Scope of Work

• KV 
• POSM
• Social Content
• Event Management
• KOL Marketing
• Celebrity Line-up
• Collaboration with universities