The Bread Digital is once again the creative agency promoting the Ocean Park Halloween Fest 2025 哈囉喂全園祭2025.

The Theme

頑魂 (The Cursed Collection)

The Idea

We built the creative concept around the global phenomenon of blind boxes. The core of this concept is a dark tale of love twisted into hatred:

“All things have a spirit. Treasured or abandoned, toy dolls know the difference in their hearts. When loved, even before the box is opened, there is joyful anticipation, blindly held in the palm of a hand. When unloved, they are not given a second glance. The depth of love becomes the depth of hatred. To be loved and then abandoned twists a pure soul with resentment, creating a wicked, lingering spirit.”

This was how The Cursed Collection was born. The abandoned dolls returned with dark intent, with each harbouring its own deep-seated hatred, shaping the 6 thrilling experience themes for the Ocean Park Halloween Fest 2025 :

• 怨靈盲盒 (The Hatred Box) 
• 詭宅獻祭 (The Ritual Mansion)
• 喰人之森 (The Cannibal Woods)
• 港詭奇案 (The Unsolved Terrors)
• H25．慄 (H25: Rising Fear)
• 噬魂墓地 (The Soul Graveyard)

Off-site Activation

To build excitement and anticipation ahead of the Halloween Fest, we brought The Cursed Collection to life with a pop-up in Fashion Walk, Causeway Bay. Visitors stepped into a world where our eerie doll characters awakened, featuring:

• An AI photo booth (頑魂攝魂館)
• Displays of the doll figures used in the video shoot
• A vending machine selling the 6 Cursed Collectibles of blind badge boxes (徽章盲盒)

Scope of Work 

• Concept Development & KV
• Promotional videos (master version & family-friendly version)
• Design of 6 doll figures representing each of the haunted houses
• Social
• Off-site Activation at Fashion Walk