So Don’t Bore created a TVC for Oronamin C (奧樂蜜C) with a “brain-washing” jingle that will have viewers humming along and remembering the brand 奧樂蜜C like never before. By doing this, we aim at creating memorable experiences that stay with you even after the commercial ends. 

Our Creative Passion: Crafting the “Brain-Washing” Jingle

When So Don’t Bore created the TVC for 奧樂蜜C, the team put a lot of passion into writing the lyrics, singing the song ourselves, and producing the first demo of the jingle. We were absolutely buzzing with excitement!

The Strategic Twist: A Cheering Team for Your Health

The jingle “奧樂蜜C「每日隊」” is more than just a catchy tune. It’s a “cheering team for your health” and a clever Cantonese wordplay meaning “To drink every day.” Instead of following the traditional route of creating a cheering team around the brand’s spokesperson, Isabella (Dee 姐), we decided to infuse a creative twist. We empower individuals to become their own cheerleaders, supporting their future health while acknowledging the support from their past selves. Featuring Isabella cheering for Isabella, day after day, week after week, our ad serves as a testament to self-motivation and personal growth.

To bring this vision to life, we had an intense 17-hour shoot. Isabella looked amazing in seven different outfits, each representing a day of the week. Thanks to the incredible production team, we achieved the seemingly impossible.

Scope of Work

• TVC / Video
• KV
• Jingle