SO DON’T BORE is excited to have partnered with Pizza Hut and ONE PIECE, one of the world’s most iconic anime franchises, to launch a campaign as expansive and adventurous as the Grand Line.

The Idea: ONE PIECE in Pizza Hut Style

This campaign showcased Pizza Hut’s latest product innovation, the “ONE PIZZA”, a creative collaboration with ONE PIECE. The campaign aimed to captivate ONE PIECE fans while generating excitement for the new product lineup. We presented the “ONE PIZZA” as a culinary treasure, transforming its launch into the ultimate food adventure for fans to uncover. 

The Execution: Full-Service Mastery

The role of SO DON’T BORE extended beyond the TVC’s creative concept to production and direction, ensuring every detail was executed to perfection. We collaborated with Invisible Lab to capture stunning visuals of the “ONE PIZZA”, including the unforgettable moment when Luffy’s straw hat landed on the pizza. We then partnered with Module Studio for post-production, where their sharp edits and powerful visual effects maximized the IP’s impact and brought dynamic energy to the campaign.

The Activation: Setting Sail with Fans

Beyond the TVCs and OOH designs, SO DON’T BORE was honoured to contribute the standout activation idea: the Pizza Hut x ONE PIECE pirate ship 必勝號, sailing along Victoria Harbour. This one-of-a-kind experience allowed fans and media to enjoy a limited-time menu while taking in the breathtaking harbour views, perfectly capturing the adventurous spirit of ONE PIECE.

Scope of Work

• Videos (TVCs & Social) 
• Key Visuals 
• OOH Advertising
• Activation Idea & Cruise Design
• Social