SO DON’T BORE brought manga magic to Pizza Hut’s latest innovation: Pink Cheese Pizza (Pink芝批). As the creative lead, producer, and director of the campaign video, SO DON’T BORE highlighted the product’s unique dual-coloured mozzarella cheese by transforming its pink-and-white cheese pulls into an anime-style experience that reinforces the brand’s playful identity.

The Creative Execution

• We reimagined the iconic cheese pull as a manga journey (一拉拉出幼滑誘惑) by blending hand-drawn animation with mouthwatering real-food cinematography. SO DON’T BORE crafted a pink-tinted paradise where a kawaii protagonist guided viewers through cheese-pull moments (Pink芝拉絲). 
• This fusion of animation and live-action didn’t just showcase the Pink芝批—it captured Pizza Hut’s playful, bold essence in every bite.

Why It Works

This campaign delighted everyone with both the unique taste and visual charm of pink cheese pizza. By amplifying Pizza Hut’s signature Stuffed Crust experience, we turn pizza cravings into an irresistible adventure that appeals to both newcomers and loyal fans (Pink芝誘惑).

Scope of Work

• Thematic Video
• Key Visual
• Social Content