Tech that connects, stories that move. Here’s how NoTwo and SamsungHK made the Galaxy S25 series launch unforgettable! Building on last year’s record-breaking movie, The Last Dance, this campaign reunited the iconic duo Michael Hui Koon-man (許冠文) and Michelle Wai Sze-nga (衛詩雅) as father and daughter, with the theme “Brings Us Closer Together” (拉近你我所想).

The Promotional Video

We created a touching video that resonated with Hong Kong viewers, showcasing how Galaxy AI connected us to our loved ones. The Galaxy S25 Ultra became a bridge between Michael and Michelle, bringing them closer despite their generational differences.

Michael and Michelle interpreted the love between father and daughter from two different perspectives, and we crafted two versions of the video to reflect their true feelings:

• Michael 文哥篇: 「有時，我都唔明，個女諗乜㗎。」
• Michelle 篇: 「有時，我真係唔明，我老竇諗乜㗎。」

Result: Netizens Loved It!

The campaign sparked a wave of positive responses across platforms such as Facebook and rednote (小紅書).

Feature Videos

We also created short videos to highlight the Galaxy S25 Ultra’s features, for website and social use:

• Audio Eraser
• AI Select
• Call Transcript
• Now Brief
• AI ProVisual

Scope of Work

• Creative concept
• TVC & social video production
• Artist line-up
• KV production
• Social content creation
• Overall project management