BYFA Consultancy supported ShopBack in launching a new campaign 古有七步成詩 今有三步成行, highlighting the simplicity of their “Three-Step to Travel” (三步成行) process for earning rebates when booking on Hopegoo through the ShopBack app.

The Idea

Inspired by the ancient Chinese idiom 七步成詩 (Seven Steps to Verse), we created the concept 三步成行 (Three Steps to Travel) which directly delivered the message that only 3 simple steps were needed to earn a 20% rebate on HopeGoo travel products via ShopBack. The 3 steps were “Open the ShopBack app”, “Click through to the HopeGoo website” and “Purchase and earn cashback”.

To make the message both fun and memorable, we rewrote iconic poems, including 靜夜思, 將進酒, 桃花庵歌 and 清明, with a creative, modern twist.

The Rewritten Poems

靜夜思旅行 Original【靜夜思】

床前糧已光，
疑是旅費Burn。
舉頭望Hopegoo，
現金回贈Earn！

將進酒店 Original【將進酒】

君不見現金回贈天上來，
二十%到手不復還。
人生得ShopBack須盡飛，
莫使酒店空對月！

飛去桃花庵歌 Original【桃花庵歌】

別人笑我飛得太癲顛，
我笑他人看不穿有現金回贈。
不見ShopBack狂酬你，
二十%回贈在你前！

精明 Original【清明】

年尾時節與Fun Fun，
機票昂貴欲斷魂，
現金回贈何處有，
二十%在Hopegoo！

Promotion Channels

• OOH domination in TST East MTR station
• Well-known KOLs were invited to recite the poetry live, which generated social buzz and resonated with the audience

Scope of Work

• KV / OOH 
• KOL management