Create & Yay had the privilege of bringing energy to SOGO Kai Tak’s grand opening (新春招財 にゃお喵～福來了) and SOGO Rewards Days, crafting an unforgettable brand experience for visitors through our creative strategy.

The Idea & KV 

Maneki-Neko (Lucky Cat) is an instantly recognizable symbol of Japanese luck and fortune. The Lucky Cat was the centerpiece of the branding, event visuals, and in-mall promotions—creating a strong, unified identity for the celebration.

Set Design

We connected every event touchpoint with playful Maneki-Neko elements. A giant Lucky Cat installation (招福貓主題裝置) on G/F welcomed visitors, while colourful cats symbolized different blessings—all IG-worthy. Treasure hunts across floors encouraged exploration and engagement throughout the mall.

Souvenir Design

To maximize excitement, we created a range of Maneki-Neko-themed souvenirs (招福貓精品及盲盒), including lucky charms and blind boxes, redeemable through various activities.

Performance & Workshop Curation

Our festive lineup (招福貓表演及工作坊) featured:

• Kendama shows echoing SOGO’s Japanese heritage and the joy of traditional play
• Lively Lucky Cat dance blending music and movement
• Hands-on workshops including origami, ema plaque painting, mosaic light crafts, omamori-making, and face/hand painting—inviting everyone to create together

Scope of Work

• Idea & KV Development
• Set Design
• Souvenir Design
• Performance & Workshop Curation