Building on the success of Anti-Fraud Restaurant (防騙大查樓) last year, Secret Tour is proud to have partnered with Standard Chartered Hong Kong once again to launch another public education campaign—Anti-Fraud Convenience Store (防騙便利店). 

The Anti-Fraud Convenience Store

The immersive pop-up store at Festival Walk transformed fraud prevention into a playful retail experience. Visitors could explore creatively designed anti-fraud products (防騙便利商品)—making anti-fraud education fun and memorable. There were three Interactive Zones at 防騙便利店:

1. Unmask the Con-venient Noodle Lies (揭開騙徒真麵目)

Lift the lid on a giant cup noodle to reveal a mystery guest.

Noodle flavours available:

• Deepfake偽人有伏味 (Deepfake Flavour)
• 收到政府通知你協助調查味 (Fishy Official Notice Flavour)
• 未授權交易你處理咗味 (Spicy Transfer Surprise Flavour)

2. Be Cautious of Sugar-coated Investment Scams (提防投資糖衣陷阱)

A giant candy wall is perfect for photos, but don’t fall for sugar-coated investment pitches.

Candy flavours available:

• 投資切忌耳仔軟糖 (Gullible Gummies)
• 投資邊有贏硬糖 (Too-Good-to-be-True Candy)

3. Stay Alert Against Online Payment Scams (電子支付要小心) (防騙要用點心)

Cute dim sum-themed items remind you to be careful when paying online:

• 難分真與餃 (Don’t be ‘Dumb’lings)
• 私隱被賣豬仔包 (Custard Info-lead Bun)
• 假冒商家魔爪 (The Claws of Fake Sellers)

Scammer Characters

We also collaborated with a local illustrator known for his cartoon character “Tai Ma Shing” (大麻成), to create several “scammer” characters for use across the pop-up store, the local financial magazine eDigest’s advertorial, a social engagement game, and a set of WhatsApp stickers.

Stay Alert Bottled Water” (防騙要醒水)

Visitors also had a chance to grab different types of “Stay Alert Bottled Water” (防騙要醒水):

• 睇清對方係乜水
• FPS勿亂磅水
• 保護私隱要睇水
• 防騙視伏APP提水
• 咪被偽專家掠水