Butter Creative supported Studio City Macau in launching a CNY event, where traditional CNY festivities were reimagined through a futuristic, high-tech lens.

The Visual Strategy

To balance the auspicious spirit of the Lunar New Year with Studio City Macau’s modern brand identity, Butter Creative developed a visual palette that honours tradition while racing towards the future. We paired classic CNY red & gold with striking electric blue accents and translucent glass walls. This resulted in sleek white mechanical horse line art etched onto the structures, creating a “Cyber-Zodiac” aesthetic.

The “Hero” Experience

To add a layer of charm to the futuristic metallic installations, Butter curated and managed the “Galloping Knights”.  This team of charismatic models engaged with visitors at the main entrance, turning a sci-fi art piece into a warm and interactive photo-op that dominated social media feeds.

The Interactive Gaming Hub

At Times Square in Studio City Macau, we designed and produced a series of modernized game booths. These were not the typical carnival stalls. Instead, they were integrated into a cohesive “Entertainment Command Center” featuring:

• 撈金達人 (Gold Catcher)
• 馬上打年高 (Power Strike)
• 富夾天下 (Go For Gold)

By blending gameplay with a “Red, Gold & Neon Blue” design, we created a family-friendly destination that matched the resort’s high-energy atmosphere. 

Scope of Work

• Concept Design & Modern Thematic Branding 
• Game Booth Design & Production 
• Talent Curation & Management 
• On-site Activation & Experience Management