Durian and ICHI EVENTS worked together to launch the “虎虎生 WISH” campaign for Tiger Brokers, an online trading platform.

The Objective

The campaign aimed to spread positivity and New Year’s well-wishes among Hong Kong residents, aligning with Tiger Brokers’ uplifting brand narrative.

The Idea: A Mobile Wishing Pool

We transformed a truck into an eye-catching Mobile Wishing Pool (流動許願池) that toured the city. The engaging installation captured the attention of passers-by, creating countless smiling faces and spreading positive buzz.

How It Worked

Individuals could register for a Tiger Brokers account to receive a unique 「老虎願幣」 QR code, which they used at the Mobile Wishing Pool to make a wish and enter a lucky draw.

The mobile wishing truck travelled across various areas of the city, including Tsim Sha Tsui, Mong Kok, Causeway Bay, and Central, bringing the campaign directly to the community and driving registrations through an engaging, seamless experience.