全港首個以 Google Gemini 製作影像的全AI品牌廣告

Secret Tour Hong Kong is proud to have partnered with WeLend to produce Hong Kong’s first TV commercial entirely generated by AI using Google Gemini. This campaign, “Embrace Your Race Against Time” (與時競賽 超越每個時刻), told a story made uniquely for the people of Hong Kong. 

The Story

This campaign tackled a common dilemma in Hong Kong: how often we postponed special occasions with loved ones by saying “maybe later” (遲啲先) or “we’ll find a time” (搵日先)? It’s easy to get caught up in daily life and delay what truly matters.

“Embrace Your Race Against Time” encourages Hongkongers to break this cycle. It’s a call to turn every “maybe later” into “right now” and start living the life they deserve. The video, featuring WeLend ambassador Min-Chen, portrays relatable sacrifices—from a father missing quality time with his child to a couple struggling to celebrate their anniversary.

Using a video-first approach, the campaign forges an emotional connection by vividly depicting the busy lives of Hongkongers. This compelling visual storytelling conveys WeLend’s commitment to swiftly resolving financial challenges, empowering people to reclaim their time for what’s important.

The AI-generated Video

In collaboration with Happy Birthday & One Cool Digital Limited, this video was produced entirely with AI, requiring no on-location shooting. Every element, from the characters and scenes to the voiceovers, was generated by AI.

All five characters in the video were entirely AI-generated. This included WeLend’s ambassador, Min-Chen (真正AI版本林明禎). To create her character, the AI learned from her promotional photos and campaign visuals. The result is a video where multiple scenes and character images are all built upon her likeness.

Promotion Channels

• TV
• MTR & OOH
• Social

Scope of Work

• Creative lead (thematic concept and storyboard)
• Video supervision
• KV