De Göose is bringing football fever to grocery shopping with Wellcome’s latest campaign. Designed to drive adoption of the new Wellcome app, the campaign lets fans order their game-day essentials in just a few taps, while a limited-edition 2-in-1 wearable grocery bag (inspired by a football jersey) helps fans fully immerse themselves in the football spirit.

What did we dö?

We transformed an everyday grocery bag into a collectible fan item. Available in eight blind-box football jersey designs, every purchase invited fans to collect, wear, and share, turning every grocery run into part of the football excitement.

Strategies

1. Tap into the football event and its match-day rituals

2. Offer fans an accessible alternative to expensive, one-off football jerseys

3. Transform a reusable grocery bag into wearable fan merchandise that reduces waste

Scope of Work

• Premium Design
• KV / OOH 
• Social Content
• POSM