SO DON’T BORE is taking travel rewards out of this world with WeWa’s 10th anniversary campaign. Riding on this year’s UAP (Unidentified Anomalous Phenomena) trend, we traded traditional celebrity travelogues for a bold premise: creating a tourism ad explicitly targeted at alien visitors to promote a 10% travel rebate globally. 

The Idea: An Ad for Aliens

The campaign targets actual outer-space visitors. Framed as a quirky government public announcement for first-time alien tourists, the video features actor Tyson (泰臣) delivering hilarious Earth travel tips. This alien’s-eye perspective gives the audience a way to make familiar places feel new, ending with a universal rule 宇宙慣例：旅遊記得碌WeWa卡！

The Easter Egg: “Alien-Language” Ad

Committing fully to the alien idea, we pulled off a Hong Kong media first. We created an alternative cut entirely dubbed and subtitled in an invented alien language, and served it randomly to YouTube viewers as a hidden surprise.

AI + CG: Pushing Creative Boundaries

Collaborating with director Oggy, we used an AI+CG production workflow, not to save budget but to create hyper-imaginative visuals that are otherwise impossible to film traditionally.

Production Craftsmanship: The Human Touch

Despite the heavy use of AI and CG, we prioritized tangible realism. We filmed live actors on set and spent hours on physical special effects makeup to give the film a rich, textured depth far beyond standard AI-generated videos.

Scope of Work

• TVC / Video
• Key Visual
• OOH
• Social Activation
• Social Content