X Wallet
識把握時機 贏過99.9% 嘅人
Narrow Door is proud to be the creative partner behind Zero Finance’s rebranding campaign for their hero product, X Wallet.
The Insight
To Gen Z, timing is everything. Money to them is not an asset, but a tool to achieve their goals. This mindset shift inspired our core idea: Time is the new currency.
We repositioned X Wallet as “cashflow for the AI generation” (AI世代流動資金). Through this campaign, we explored how the definition of true wealth has evolved over time.
The Idea
The campaign tagline “Act now! Outsmart the 99.9%!” (贏過99.9%嘅人) tapped into Gen Z’s world by referencing a viral catchphrase on Threads, the social platform of choice for Gen Z netizens. This clearly signals that X Wallet speaks their language. Every message in the campaign was crafted to provoke, sting, and leave a lasting mark in consumers’ minds.
The Thematic Video
Featuring two outspoken figures from different generations: Anthony Wong (黃秋生), the worldly-wise veteran shaped by decades of experience, and 193 Denis Kwok (郭嘉駿), a confident Gen Z poster child with a mind of his own. The video kicks off with the battle of the generations.
黃秋生: 裸辭 係有成本 (Quitting your job without another lined up is costly)
193 Denis: 但我嘅青春 都係成本 (But idle youth has its own cost too)
黃秋生: 着得再潮，貶下眼都過氣 (Fashion goes out of style in the blink of an eye)
193 Denis: 起碼我潮過 無白過 (At least I was glamorous—better than no glamour at all)
黃秋生 champions the traditional belief that wealth comes from hard work, while 193 Denis counters that money makes money if you master the art of timing. The messages were bold, relevant and timely. We deliberately avoided taking sides. Instead, we showed both generations learning from each other.
Scope of Work
- Thematic Videos
- Product Videos (one on X-pay and one on X-cash)
- Key Visual / OOH
- Social