Good Morning Creative led the rebranding of MinatoTV, a dynamic YouTube channel that explores Japan’s charm through the unique lens of Hong Kong creators based in Japan. (湊合在日本的香港人，將「故鄉」日本的趣事， 透過我們這個港口，送到世界各地的大家手上。)

The Logo Transformation

The new logo design preserves the original’s bold personality and illustrative style, while refining it into a sharper, modern aesthetic. Key elements include:

• The Maneki-neko hand – Retains the original “wealth-beckoning” symbolism
• The wave ripple – A subtle tribute to Minato (meaning “harbour” in Japanese)
• The one-eyed cat – A bold simplification of the original logo, capturing the brand’s playful and rebellious spirit

Scope of Work

To deepen audience connection and strengthen brand identity, we delivered:

• New Logo: A modern evolution of the core brand symbol
• Sub Logos: Versatile adaptations for seamless use across various platforms
• Branch Logo (Minato9buy): The first of upcoming branches
• Brand Guidelines: A clear, comprehensive guide to ensure brand consistency
• Website Design: A refined website style to enhance their online presence