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Work from Neighbour Co.

Chow Sang Sang 周生生

New Branding for the Gold Rhyme collection

Neighbour Co.
Brand Identity Design
Brand design for Chow Sang Sang's Gold Rhyme collection - brand identity design, logo design
Brand design for Chow Sang Sang's Gold Rhyme collection - brand identity design, logo design
Brand design for Chow Sang Sang's Gold Rhyme collection - brand identity design, logo design
Brand design for Chow Sang Sang's Gold Rhyme collection - brand identity design, logo design
Brand design for Chow Sang Sang's Gold Rhyme collection - brand identity design, logo design
Brand design for Chow Sang Sang's Gold Rhyme collection - brand identity design, logo design
Brand design for Chow Sang Sang's Gold Rhyme collection - brand identity design, logo design
Brand design for Chow Sang Sang's Gold Rhyme collection - brand identity design, logo design
Brand design for Chow Sang Sang's Gold Rhyme collection - brand identity design, logo design
Brand design for Chow Sang Sang's Gold Rhyme collection - brand identity design, logo design

Neighbour Co. developed a comprehensive brand identity for Chow Sang Sang’s Gold Rhyme collection. This line of fine jewellery is inspired by the detailed aesthetics and motifs of the Rococo period, a key element the new branding needed to reflect and honour.

The New Brand Identity

The branding honours this inspiration through a meticulously crafted visual system. The logo and illustrations directly inherit the jewellery’s symmetrical motifs. Furthermore, Neighbour paid homage to 18th-century artistic techniques by employing a line-hatching drawing style, accurately capturing the delicate and ornate aesthetics synonymous with the Rococo era. This approach ensures a cohesive and historically informed visual narrative.

Scope of Work

Neighbour Co. delivered a complete branding solution, which included the collection manifesto, logo, visual identity, and both 2D and 3D illustrations.

Market-wide Application

The brand identity is applied consistently across numerous consumer touchpoints throughout Greater China, ensuring a cohesive and impactful market presentation for the Gold Rhyme collection.