Neighbour Co. was commissioned to develop the master creative for the EMPHASIS Lunar New Year brand campaign, centered on the brand’s DNA of “Multifaceted Beauty”.

Creative Concept

Drawing inspiration from the new geometric forms and vivid red of the EMPHASIS M Collection, our master creative translated the brand’s DNA of ‘Multifaceted Beauty’ into the Lunar New Year celebration for the Year of the Horse. We unveiled a series of horse motifs, where sharp angles and layered forms embody the same multifaceted allure as the jewellery itself.

Unified Campaign Execution

The festive motif ensured brand consistency across the entire Greater China market, successfully translating the core idea into a wide range of physical and digital assets for the Lunar New Year season, including key visual, window display, shop fixture, PR gifts, seasonal greetings, digital advertising and more.

*Visual adaptations and product renderings were executed by external parties arranged by client.