Neighbour Co. was commissioned to develop the master creative for the Emphasis Manon Collection seasonal campaign, centred on the concept of “Formlessness.”

The Collection

The essence of the Manon Collection is captured in its organic curves and subtle radiance, celebrating the fleeting brilliance of nature as seen in the shimmering glow of fireflies and the fluidity of rain-kissed puddles.

Creative Vision: Formlessness

Inspired directly by these fluid, organic shapes, the creative vision of the campaign posits that the formless state signifies unbound potential, from which Multifaceted Beauty ultimately arises. This concept reflects the collection’s essence: true beauty emerges from a state of limitless possibility.

Unified Campaign Execution

The unifying motif ensured brand consistency across the entire Greater China market, successfully translating the core idea into a multitude of physical and digital assets for the Christmas season, including key visual, window display, shop fixture, PR gifts, seasonal greetings, digital advertising and more.