Neighbour Co. was engaged to elevate Naturo Vita’s overall brand identity while creating a distinct identity for its new product line, Naturo Vita Slimming Probiotics—a key addition to Vita Green Health Products’ portfolio. 

A Distinctive Wordmark

To articulate the brand DNA of naturalness and trustworthiness, we centred our solution on a meticulously crafted wordmark, where the typographic selection played a paramount role in conveying these essential attributes. 

The resulting identity provides Naturo Vita with a distinctive and ownable presence in a competitive market, establishing a foundation for long-term brand recognition.

A Cohesive Packaging System

Extending the brand’s visual language to this new product line, Neighbour Co. developed a comprehensive packaging system for Naturo Vita Slimming Probiotics. 

The design strategy focused on conveying the product’s essence while strengthening the brand’s recognisability through the consistent application of visual elements, customised Chinese type design and packaging layout.

The Result: Enhanced Shelf Presence and Brand Recognition

The packaging solution delivers a strong shelf presence and enhances consumer impression. 

A clear hierarchy of information was established, ensuring that product benefits and usage instructions are easily understood. 

By harmonising brand consistency with clear product categorisation, Neighbour Co. has created a packaging system that not only improves the product’s overall presentation but also reinforces Naturo Vita’s brand proposition.